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Manage the strategic growth of global audiences through social media:
- Working closely with the Manger, Digital and Online, determine digital communication goals for reach and engagement through social media;
- Develop, implement and evaluate social media plans for major communication projects and campaigns as set forth by the Communications Group’s senior management team;
- Lead, manage and motivate social media team to achieve communication objectives; Performance-manage direct reports through regular feedback and formal appraisals
- Ensure the proper and selective use of social media for audience development;
- Manage the social media team budget (if applicable).
Continually optimize UNDP’s social media system:
- Repeatedly evaluate effectiveness of UNDP’s global portfolio of social media platforms
- Test new and emerging approaches to digital communications;
- Systematically modify the composition and use of social media to ensure better user experience and journey;
- Recommend and deploy social media tools for strategic and efficient planning and management;
- Drive paid advertising campaigns across social media.
Collaborate and facilitate process to create and distribute digital content and assets to achieve global communication objectives:
- With communication objectives in mind, work with web editors and communication focal points at headquarters to determine, negotiate and maintain a 12-month editorial calendar for digital communications;
- Along with digital editorial, production and technical teams, develop creative content across all digital platforms to build awareness and engagement and achieve strategic priorities;
- Seek opportunities and partnerships to promote UNDP and its priorities through social media.
Strengthen global practice of digital communications:
- Advise personnel at global, regional and local levels on standards and best practices for UNDP digital communications, including social media strategy and content development;
- Provide trainings (both virtual and in-person) and assets to teach skills, impart knowledge and inform on guidelines for effective digital communications especially through social media;
- Build capacity of digital communications at all levels through knowledge sharing;
- Continually stay informed on latest social media technologies and practices to ensure effectiveness of UNDP’s digital communication network.
Integrate UNDP’s individual fundraising objectives into overall digital communications:
- Implement best-practice digital fundraising across social media and other digital platforms;
- Work with the Fundraising and Engagement team on acquisition and retention digital communications strategies for individual giving, including email marketing and paid social media campaigns.
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Competencies
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Core:
Innovation:
- Ability to make new and useful ideas work.
Leadership:
- Ability to persuade others to follow.
People Management:
- Ability to improve performance and satisfaction.
Communication:
- Ability to listen, adapt, persuade and transform.
Delivery:
- Ability to get things done.
Technical/Functional:
Primary:
Digital Communications:
- Knowledge of popular digital platforms, modalities and techniques in web, social media and mobile communications;
- Ability to apply and adapt digital innovations toward communication objectives.
Public Engagement:
- Ability to engage UNDP’s constitutes and encourage action.
Strategic Planning:
- Ability to make decisions that align with strategy, vision, and mission.
Public Relations:
- Ability to manage the spread of information between the UNDP and the public.
Secondary:
Knowledge Management:
- Ability to efficiently handle and share information and knowledge.
Partnerships:
- Ability to engage with other agencies and forge productive working relationships.
Marketing:
- Ability to communicate the value of a product or service.
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Required Skills and Experience
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Education:
- Advanced degree in relevant field of communications, journalism, arts, social science, or related field;
- First degree acceptable with an additional two years of experience in relevant field.
Experience:
- Minimum 5 years of work experience required in the field of digital communications, media, marketing, or other relevant field.
- Demonstrated track record of results-based strategic planning and management of digital campaigns, preferably in a social cause-related role.
- Outstanding skills in communications, and understanding of media, multimedia and social media required.
- Experience with digital analytics and other social media tools for efficient management of digital communications is required.
- Understanding of international development; international relations; or environmental and/or other relevant issues strongly preferred.
- Demonstrated ability to thrive within a complex multicultural and multinational environment strongly preferred.
Language:
- Fluency in English is required; fluency in another UN language is an asset.
Additional qualifications:
- Strong ability in writing and editing;
- Strong ability in ideating and producing creative concepts for visual communications;
- Strong ability in team management, particularly in digital communication projects and campaigns.
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